Creativity Software Meets Creativity Book: The Power of Words to Innovate Bring Together RichContent Software and the Accidental Genius Book in January Giveaway

RichContent's eXpertSystem, the creativity Software joins author Mark Levys famed book Accidental Genius to provide a 1-2 punch of creative spark. The book, described by business guru Tom Peters as Extraordinary, shares the Associative Thinking Process with eXpertSystem Software, the unique application developed by RichContent to help creatives from Apple to 3M and Nike advertising giant Wieden & Kennedy create award-winning products, services and marketing. RichContent is offering free copies of the book with every eXpertSystem purchase through January 30, 2005.

December 30, 2004 -- The book Accidental Genius perfectly aligns with our philosophy of Associative Thinking and the process of innovation that we've been using and teaching for decades comments Mark Effinger, RichContent's VP of Operations.Mark (Levy) truly gets the power of association, and the creative energy developed by asking questions and being free to find the uncommon associations that may result from the various words that come to mind.

RichContent's eXpertSystem software embraces these issues within a simple user interface that both asks thousands of questions in 12+ different disciplines (from Advertising to Conflict Resolution) and also uses a sophisticated 144,000+ Word Association Engine and a 250,000 image database to help create associations from fragments of thoughts, ideas and words.

The book Accidental Genius will be provided free to all eXpertSystem purchasers for the month of January, as the company readies to release their upcoming new RichContent Version 7.0.

The value of this book, working in tandem with eXpertSystem Software, cannot be overstated says Mr. Effinger. We have no doubt that any problem can be addressed, and truly innovative solutions provided through the combination of 4 elements: the Accidental Genius book, eXpertSystem Software, a pen and paper, and an individual willing to play for a little while.

Mark Levys information and available resources can be found at his web site, http://www.levyinnovation.com. This Marketing Strategy Company has helped clients increase their hourly rates over 1,500%, and created billions in revenue and profit for product manufacturers and marketers from startups to the Global 5000.

RichContent software and innovation solutions can be found at http://store.richcontent.com. The startup has been working on creativity and promotional software solutions since 1991, and can be found at www.richcontent.com

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